One of the first and most important things a new blogger should do is decide positions. Let's simplify pronouns and say he's male. If he's blogging about oh, hmmmm, let's say hypothetically mobile content, he needs to decide whether he's an enthusiastic booster of the medium and the "tsunami of opportunities" it represents, or a quickly bored cynic.
But the problem is, my brain has both those guys in there somewhere.
Naturally, I'm a bit skeptical of press releases promising to "DRMize the m-commercial BREWfuture."
But I'm excited by the possibilities. Some of the new ideas in this space burn with gemlike flames, and I'd never want to discourage the belief in the future of media.
I'm afraid I'm going to have to take a position in the lonely, barren middle, between the kingdoms of Starry-Eyed Futurism and Mocking of Easy Targets.
This is a hopeful industry. It is yet in its infancy. Trying to judge the success or failure of its ventures is trying to predict the future. It's trying to evaluate a moving target, and such an evaluation may be worth the attempt, but it must by definition be unfair.
Hence, this blog's new subtitle.
What do you think?
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