Let's be serious and thoughtful today.
The most important move I see here is that Steve Jobs is trying to make phones COOL. When most executives try making anything cool, we shake our heads and cluck our tongues and relish a sense of superiority: they may make more money than us, but they Just Don't Get It. Well, Steve Gets It. Steve Jobs knows cool.
The last few years, the Internet has been cool, but your phone merely a tool. This is the challenge moco developers have kept trying to push past: how to sell entertainment through a medium that most people continue to view as strictly functional. Apple may have removed this hurdle.
Or they may have just triggered an entertainment singularity of sorts, effectively merging mobile content with all other content. There are things that can only be done in mobile, of course, but the overwhelming majority of our entertainment seems to be medium-agnostic. Just give The Matrix a screen-- two square inches or IMAX-wide, it doesn't care. Apple's technological openness could break down an even bigger hurdle to moco's development: its thousand different phone formats.
But I hope that zirconia is really, really scratch-resistant. My last iPod had problems on that front, and since the new iPhone is pretty much all screen, there is no way to do incidental damage to it.
Well, the summer release gives moco developers lots of time to come up with apps for it. I imagine we'll be hearing from them soon. Let's see what they have to say Monday, when we bring back the speedlinkery!
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